Estates settled per month
The business outcome. All channels.
Goal: 20 to 60 organic estates per month by December.
From enquiry to settled estate
Search, traffic and query detail sit in the Organic Search, Pages and Queries tabs.
Organic Search tabClicks, impressions, CTR and position trends, plus branded versus non branded over time. Built next, on the same pattern as Pages.
By content group
Every page, sortable, with month over month
Opportunity, high impressions and almost no clicks
These pages are seen often in search but rarely clicked. They sit just below where they would earn the click. A focused pass on title, position and the on page answer is the fastest return.
Queries tabBranded versus non branded combined, opportunities and declines tied to converting value, query to page mapping. Next.
Conversions and revenue tabLead to qualified to estate funnel, leads and deals by source month over month, organic attribution. Next.
Paid and demand tabSpend, conversions and value month over month, the proven money queries, the cross channel gaps organic should own. Next.
Month over month tabEvery source, side by side, with deltas and trend lines. Next.